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Customer feedback that runs itself.

Set a goal in plain English. Pause captures why people buy — and why they don't — across the entire journey. No survey to build. No themes to tag.

Free to install · No survey setup · Works on any Shopify store

Step 1

Tell Pause what you want to understand.

Pick a suggested goal or type your own in plain English. That's the only setup you'll ever do.

What stops visitors from buying?
Why do customers choose us over others?
What do customers think after trying our products?
How are customers finding our store?

Or type your own:

Why do customers abandon checkout?
Step 2

It asks when shoppers pause.

Most feedback tools only talk to people who already bought. Pause also hears from shoppers who browse and don't buy — the signal post-purchase tools can't see.

Why this matters: Most Shopify feedback apps only ask after checkout — they never hear from the visitors who don't buy. Response rates are lower pre-purchase (shoppers have no investment yet), but a handful of honest replies about why a cart was abandoned is often more actionable than thousands of post-purchase answers.

Before purchase

Learn why people leave without buying.

  • Browsing

    While exploring collections or content pages

  • Product page

    When evaluating a specific item

  • Cart

    On exit intent, before they leave with items in cart

After purchase

Learn why people bought — and what's next.

  • Thank-you page

    Right after completing checkout

  • Order status

    While waiting for delivery

  • Post-delivery email

    A few days after the order arrives

A calm dot, not a pop-up. Pause lives in the corner of the page. When the moment fits, a small bubble opens beside it with chip answers or a one-line input — no modals, no overlays, no forced surveys. One dismiss quiets it for the rest of the session.

Step 3Pro

It learns from every response.

Free gives you AI-generated starter questions. Pro is where Pause starts learning — rewriting weak questions, replacing ignored options with what customers actually say, and writing AI insight summaries. The longer it runs, the sharper it gets.

Answers replace ignored options

When shoppers pick “Something else” and type their own answer, Pause replaces the option nobody chose with what customers actually said.

Saw an ad on Instagram
→ replaced with: A friend recommended you
(written by 14 customers)

Questions that aren't landing get rewritten

If a question gets low engagement or vague answers, Pause rewrites it — new framing, same goal. You don't touch anything.

“How did you hear about us?”
→ rewritten as: “What made you check us out today?”
Step 4

You get answers that keep getting better.

Responses from browsers and buyers are grouped into themes with the real quotes behind them. Not a CSV. Not a word cloud. An actual answer to the question you asked.

Illustrative exampleNumbers and quotes below are fabricated for demonstration.

Goal: What's stopping first-time buyers at checkout?

143 responses
AI summaryPro

58% of first-time buyers mentioned unexpected shipping cost at checkout. Many expected free shipping based on homepage messaging, and several said they would have completed the order if it had been free.

Product page · 41Cart · 28Thank-you page · 74

Insights

Unexpected shipping cost83
Unsure about returns policy34
Wanted more product photos16
Other10

What customers said

CartDidn't realise shipping was $12 — homepage made it feel like it'd be free.
ProductWas about to buy but saw shipping at checkout. Left.
PostShipping surprised me but I bought anyway — worth it.

Themes and customer quotes free on every plan. AI-written summary is a Pro feature.

Why it's different

You state a goal. Pause finds the answer.

Other tools make you build surveys, pick triggers, and read through responses. Pause does the thinking.

Other survey tools
You design the questions
You choose when it appears
Most only ask after checkout — never hear from non-buyers
Pop-up or modal interrupts shoppers
Questions stay the same until you update them
You read and categorize responses yourself
Pause
AI generates questions from your goal
Captures feedback from browsers and buyers, not just buyers
Asks at six journey moments automatically
Calm dot, appears only when the moment is right
Questions and answer options keep improving (Pro)
Responses classified into themes automatically

Incentives (Pro): attach a Shopify discount code to a goal. Pause reveals it as a reward when a shopper answers at cart exit-intent, at product-page exit-intent, or via the post-delivery feedback email.

Pricing

Start free. Upgrade when it proves itself.

Free
$0
forever
  • Captures feedback from non-buyers, not just post-purchase
  • All six journey moments — from browsing to post-delivery
  • AI-generated starter questions with guided answer options
  • Theme classification on every response
  • Voice and text responses
  • 50 responses / month, 1 active goal
  • Email alert at 40 responses so you’re never surprised
Install free
Pro
$16
/ month
Everything in Free, plus:
  • Self-improving questions that get sharper with every response
  • Per-goal AI insight summaries
  • Store-level AI insights across all goals
  • Daily email digest
  • Unlimited responses, unlimited active goals
  • Discount code incentives at cart and product-page exit-intent, and in post-delivery emails
  • Personal support — quick replies from the team
Get Pro

One goal is all it takes.

Install Pause. Tell it what you want to understand. It captures feedback from browsers and buyers — and the questions get smarter from there.

Install free on Shopify