Pause vs Fairing
Goal-driven feedback vs post-purchase attribution surveys.
Fairing (formerly Enquire Labs) is a well-established Shopify post-purchase survey app focused on marketing attribution — particularly 'How did you hear about us?' questions. Pause takes a different approach: instead of fixed attribution questions, you state a learning goal and Pause generates questions, decides when to ask, and classifies responses into themes.
Post-purchase attribution surveys. Merchants choose from templates or write questions. Appears on the order status page. Responses are shown as charts and breakdowns. Shopify Plus certified.
Goal-driven feedback at multiple moments. Merchants write a goal in plain English. Pause generates questions and asks on product pages, at checkout, and post-purchase. Responses are classified into themes with quotes.
Feature-by-feature comparison
Which one is right for you?
Choose Fairing if:
You primarily need marketing attribution data (which ads, channels, or campaigns drive sales). You want multiple-choice answers for clean reporting. Your focus is post-purchase only.
Choose Pause if:
You want to understand the 'why' behind customer behavior — not just which channel they came from. You want feedback at multiple moments (not just post-purchase). You prefer open-text responses over pre-set options.
The bottom line
Fairing is an attribution tool. Pause is a feedback tool. If your main question is 'where did customers come from?', Fairing is purpose-built for that. If your question is 'why do customers buy, hesitate, or leave?', Pause is designed to answer that with open-text insights across the shopping journey.