Goal-driven feedback vs post-purchase attribution surveys.
Fairing (formerly Enquire Labs) is a well-established Shopify post-purchase survey app focused on marketing attribution — particularly 'How did you hear about us?' questions. Pause takes a different approach: instead of fixed attribution questions, you state a learning goal and Pause generates questions, decides when to ask, and classifies responses into themes.
Fairing
Post-purchase attribution surveys. Merchants choose from templates or write questions. Appears on the order status page. Responses are shown as charts and breakdowns. Shopify Plus certified.
Pause
Goal-driven feedback at multiple moments. Merchants write a goal in plain English. Pause generates questions and asks on product pages, at checkout, and post-purchase. Responses are classified into themes with quotes.
Feature-by-feature comparison
Setup
Choose from question templates or write your own. Configure display rules.
Write a goal in one sentence. Pause generates the questions.
When it asks
Post-purchase only (order status page).
Six moments: product pages, cart exit intent, browsing, thank-you page, order status page, and post-delivery email.
Question type
Primarily multiple-choice and dropdown. Some open-text.
Open-text by default. Questions generated from your goal.
Analysis
Charts and breakdowns of selected answer options. Attribution reporting.
AI groups open-text responses into themes. Counts + sample quotes per theme.
Main use case
Marketing attribution — tracking which channels drive purchases.
Understanding customer sentiment, friction points, and buying motivations.
Pricing
Free tier available. Paid from $15/month up to $149/month.
Free tier (50 responses/month). Pro at $16/month — unlimited.
Widget style
Embedded survey on order status page.
Small dot on storefront. Expands to speech bubble on hover/click.
Setup
FairingChoose from question templates or write your own. Configure display rules.
PauseWrite a goal in one sentence. Pause generates the questions.
When it asks
FairingPost-purchase only (order status page).
PauseSix moments: product pages, cart exit intent, browsing, thank-you page, order status page, and post-delivery email.
Question type
FairingPrimarily multiple-choice and dropdown. Some open-text.
PauseOpen-text by default. Questions generated from your goal.
Analysis
FairingCharts and breakdowns of selected answer options. Attribution reporting.
PauseAI groups open-text responses into themes. Counts + sample quotes per theme.
Main use case
FairingMarketing attribution — tracking which channels drive purchases.
PauseUnderstanding customer sentiment, friction points, and buying motivations.
Pricing
FairingFree tier available. Paid from $15/month up to $149/month.
PauseFree tier (50 responses/month). Pro at $16/month — unlimited.
Widget style
FairingEmbedded survey on order status page.
PauseSmall dot on storefront. Expands to speech bubble on hover/click.
Which one is right for you?
Choose Fairing if:
You primarily need marketing attribution data (which ads, channels, or campaigns drive sales). You want multiple-choice answers for clean reporting. Your focus is post-purchase only.
Choose Pause if:
You want to understand the 'why' behind customer behavior — not just which channel they came from. You want feedback at multiple moments (not just post-purchase). You prefer open-text responses over pre-set options.
The bottom line
Fairing is an attribution tool. Pause is a feedback tool. If your main question is 'where did customers come from?', Fairing is purpose-built for that. If your question is 'why do customers buy, hesitate, or leave?', Pause is designed to answer that with open-text insights across the shopping journey.